Good evening. We’re pleased to report that NextVR, a technology company that captures and delivers live and on-demand virtual reality experiences, today announced their first content release – Coldplay’s Ghost Stories Virtual Reality Concert Experience.
The entire concert was shot in VR and a clip of the first song, A Sky Full of Stars, will be available soon via the NextVR app and accessed in conjunction with the recently released Samsung Gear VR headset.
The virtual reality concert puts Coldplay fans directly in the middle of the action, viewing the band members as if they are on stage with them. The concert film is the first ever broadcast quality VR experience. This quality VR experience has never before been possible.
NextVR worked with Coldplay in London over the summer to develop the VR concert concept as a cutting edge experience for both fans who saw the concert live and wanted to experience it again, as well as those who were unable to attend. NextVR aims to follow up the release of A Sky Full Of Stars with the full concert over the coming months and is in talks with Coldplay for future virtual reality collaborations.
According to Phil Harvey, Coldplay’s Creative Director: “You’re literally inside the show, front of stage with the band. The quality of this virtual reality experience is far superior to anything else out there. It’s pretty mind-blowing.”
NextVR made the announcement from the UBS Global Media and Communications Conference in New York, where NextVR presented on the future of virtual reality panel with the NBA, Formation 8 and AltspaceVR.