October 31, 2012 - submitted by Melanie, St Lucia

Q. I have to say that Coldplay's music videos are some of the most innovative and entertaining that I have ever come across.
Do the video concepts come from the band themselves?


The Oracle replies:

Sometimes but by no means every time. They have a video commissioner at their label plus Phil Harvey is very involved in that creative process of looking at directors, pitches and treatments for video ideas.
The whole concept for the Paradise video came from Chris and was all planned last minute while they were in South Africa.