October 11, 2012 - submitted by Suhit, India

Q. Hey Oracle!
I remember there was this little period after the Viva era, when the Coldplay website was all white and heaven-like (for lack of a better word) that was before it shifted to the present MX era website.
So, what was that about? Was it reflecting the theme of the other project they first thought of but later scrapped for MX?

The Oracle replies:

Thanks for the heaven reference but it was simply a case of an interim site before launch with the look & feel of what was to come with the MX release.
If you look back, that gave a good indication of what was to follow and also how far in advance those things are thought about.